Recently the World Health Organization (WHO) announced tobacco industry interference as the theme for World No Tobacco Day this year to focus on the industry’s increasingly aggressive efforts to undermine public health efforts across the world. This global discourse warrants an assessment of the industry’s role in India’s tobacco control and larger public health movement. Every year, tobacco use causes one million deaths in India and the industry spends millions of rupees on clandestine marketing and advertising tactics to recruit new users, particularly the youth.
