A public health advocacy group called the French League Against Cancer is taking advantage of World No Tobacco Day - today - to sound the alarm about “hidden advertising” for cigarettes.
Tobacco advertising was outlawed in France in 1991. And yet cigarette manufacturers are still finding a way to get their products into mass media: French movies. According to the League, a recent survey found that "about 80% of the 180 movies included in the sample have scenes in which cigarettes brands and smokers are represented,” Le Parisien reports.
More than 70% of these silver screen smokers are “honorable characters,” who could thus encourage young people to start smoking. Tobacco addiction is the leading cause of death in France. On average, French smokers take their first puff at 14.
Showing posts with label tobacco addiction. Show all posts
Showing posts with label tobacco addiction. Show all posts
Jun 5, 2012
Tobacco Companies Love French Movies
A public health advocacy group called the French League Against Cancer is taking advantage of World No Tobacco Day - today - to sound the alarm about “hidden advertising” for cigarettes.
Tobacco advertising was outlawed in France in 1991. And yet cigarette manufacturers are still finding a way to get their products into mass media: French movies. According to the League, a recent survey found that "about 80% of the 180 movies included in the sample have scenes in which cigarettes brands and smokers are represented,” Le Parisien reports.
More than 70% of these silver screen smokers are “honorable characters,” who could thus encourage young people to start smoking. Tobacco addiction is the leading cause of death in France. On average, French smokers take their first puff at 14.
Apr 24, 2012
Indian Smokers and Tobacco Addiction
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