Ignorance is a harsh word. But imagine reaching for that next cigarette until it kills you, without ever really understanding why. Imagine wanting to stop yet not knowing the only rule needed to succeed. And imagine never once investigating the truth as to how most ex-smokers quit.
Half of adult smokers smoke themselves to death. More than five million smoking deaths annually, with one billion expected by century's end, why don't smokers take their self-destruction and slow suicide more seriously?
