Lorillard to Stick With Cigarettes as U.S. Smokers Decline

Lorillard will continue to sell--and count on--cigarettes even as the trend is the opposite, reports the Wall Street Journal. For example, last year the percentage of U.S. adults who smoke tobacco fell below 20%.

Lorillard (NYSE:LO) has potential upside of 6.6% based on a current price of $110.67 and an average consensus analyst price target of $118.

Lorillard is currently below its 50-day moving average (MA) of $111.40 and should find support at its 200-day MA of $104.72.

In the last five trading sessions, the 50-day MA has remained constant while the 200-day MA has risen 0.63%.