Tobacco companies have recently found a new way to target individuals for their tobacco products, specifically cigarettes. Plenty of pro-smoking advertisements, many of which feature different cigarette brand names and images, are being promoted on smartphones to a broad range of individuals, including children and teens.
A lead author for the study, Nasser Dhim, has said, “The regulation of these apps is lagging behind the legislation in Australia and many other countries which ban tobacco advertising including through the internet and virtual stores.” Dhim also said, “This is despite the fact that the Apple and Android app stores have the technological infrastructure to block the sale of apps in accordance with local laws. As we show in our study Apple has already used this technology to ban access to certain content on its app store, in both China and Saudi Arabia.”
